Caru Skincare Co is an affordable no frills holistic skin care line that is made with organic ingredients locally in Queens, NY.  Caru's skin line has a variety of items such as soaps, toners, lip balm, and eco camping soaps.  The brand aims to be bold, with a gender neutral essence that juxtaposes masculinity, yet straight to the point, promoting healthy honest products.

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The icon is an illustration of the Samara Fruit, chosen for the simple and honest interaction with nature, a parallel sentiment of a child playing with the Samara. The proprietary illustration was drawn from observing Samaras falling from trees. The Promise of the brand, "rooted in honesty" is included in the logo to emphasis the use of honest ingredients and environmentally friendly packaging.