A new food and beverage concept for the DoubleTree Hotel Brand. This project was completed for client, ICRAVE to create a versatile ‘market’ brand identity pared with artisan food offerings. ICRAVE designed the space as a versatile food and beverage concept with the space as a market for fresh grab and go finds, restaurant for artisinal food offerings, as well as a place for an evening night cap. The logo reflects the comforts of home as well as a modern dining experience for this new food concept.