brand identity

Saint Catherine's Sweets

St. Catherine’s Sweets is a locally made vanilla company from Queens, NY.  The brand will lend itself to a variety of custom vanilla varieties, syrups, home made sweets, candies, etc.  The brand and icon is derived from St.Catherine’s Cathedral in Dublin. The home and namesake of the founder, Phil Katherns. The brand is to convey the historical relevance of St. Catherine’s Cathedral, and reveal a casual feel of vintage elegance.  The challenge was to use a Celtic font and modernize it so that it would feel historical and relevant in current times for the brand's offerings.  A proprietary sketch of the cathedral was created by images taken by the founder on a trip to discover the roots of the family name.  See below for the sketch process created by pen and ink.